Starting and developing Aarstiderne has in 3 years time meant creating a 100 jobs on Barritskov including a number of jobs not needing any educational background and no requirement of language ability. Add to that security of sale for the involved 100-500 farmers and the 30 hauliers.
Also of relevance is the establishment of an example to the group of organic farmers in Denmark and their critics. Aarstiderne proves that sustainable farming has a future, and that the public is willing to pay for it given the opportunity in the right way. Politicians have been using Aarstiderne as an example to follow in very diverse ways, and Aarstiderne has become a brand for thinking in holistical and sustainable realms.
When talking to the customers of Aarstiderne one often hears that they have noticed that they change their habits of eating, when they subscribe to the box scheme program. Using all produce in the box of this week becomes a sport. People eat less meat and use vegetables they had long forgotten. Thanks to the recipes they rediscover species they haven’t seen for a long time and have forgotten how to use.
One of the boxes included in the program now is a box designed for people who wants to live healthier with less fat and so forth. The recipes in this box are composed by diet specialists.
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