The Idea
The idea behind Aarstiderne.com is to deliver organic food products directly to the doorstep of the customer who values quality and taste and thereby creating a sustainable economy for the development of the company and it’s employees.
Aarstiderne supplies first-class, organic food products via a wide range of subscription schemes, as well as 600 different types of speciality products. These segments are continually being developed in accordance with customer requirements and the company’s own ideas.
The product are supplied with recipes and stories about growers, production, farms, the company, food products and quality.
By means of a strong and alternative marketing strategy, resulting in intensive electronic and printed media coverage, the company has built up a strong brand in Denmark.
All this supported by extensive and well-functioning logistics and last but not least the use of the Internet.
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